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How to launch token with DeXe: create token, run sale, grow community

Technical
November 13, 2023
How to launch token with DeXe: create token, run sale, grow community

What's DeXe?

DeXe is a revolutionizing token and project creation, much like the assembly line transformed car manufacturing. Imagine creating a token in minutes, with no coding required. Add to that highly customizable governance settings, and you have the perfect synergy of a token and community, each enhancing the other's long-term relevance.

In short, DeXe App offers a simple yet fully functional UX for creating anything you desire. Behind the scenes, powerful smart contracts automate the hard work, allowing you to focus on launching quickly and growing even faster.

The Magic Behind DeXe

The beauty of DeXe lies in its use of account abstraction to turn simple actions into complex smart-contract interactions. It's more than just a wallet. With a few clicks, you can create a complete DAO that can govern any assets in your treasury and interact with any outside dApps or protocols. This DAO can be as small as one person with one wallet or as large as you want. The control is yours — you can use it as a simple multisig for the founding team or set up a complex, multi-level, decentralized structure where thousands of people can actively participate in governance without sacrificing efficiency. Essentially, you can choose exactly the balance you want between controlling your token and giving your community ownership. Either way, it only takes a few clicks in a very user-friendly interface. As the token appreciates and the community grows, you can add new layers to your governance.

Creating Your Token

Creating a DAO with a treasury to keep your token in is as simple as creating an account on any Web2 website. All you need to do is name your DAO, add a description and any social links, and you're set. It can even have the same name as your token. You can always update your DAO's parameters later, with a few exceptions.

Finally, you'll create a new governance token. You can also use an existing token or even an NFT collection for governance purposes. The next step is determining your tokenomics, total supply, and how much to put into the treasury versus distributing to member wallets. This is where your token's value proposition takes shape.

If you're considering allowing multiple people to control your treasury, it's a good idea to configure governance settings in terms of the voting system, voting duration, and required quorum.

Even if you're running this DAO alone, it will be governed via proposals and voting — so ensure you leave enough governance tokens for yourself or the decision-makers in your DAO to govern effectively. Initially, setting up shorter voting times, lower quorums, and only the simplest functionalities is safer. As you become more accustomed to governing your DAO and want to add more people to governance, you can expand those settings. The DAO can grow with your community. There are even helpful tips in the DeXe app on what each parameter does and when it could be useful.

Initiating a Token Sale

Much like in real life, everything in DAOs happens as a proposal followed by voting. Want to make a token sale? Propose it and see how the community votes. If you're the only one with real governance power, the vote will be a formality. Still, the transparency of the process will add trust to your token and help build your community. When conducting a token sale, you can run it directly from your treasury and collect the proceeds back into that treasury, emphasizing transparency.

For more nuanced token sales, DeXe offers various options such as whitelist sales, SBT sales, unlimited rounds with different qualifiers, prices, vesting, etc. Whether a utility token or otherwise, the ability to fine-tune your token sale to different tiers of purchasers is incredibly useful.

Beyond the Sale

After your token sale, all your token holders can govern your DAO and its treasury. Essentially, you've just conducted an Initial Treasury Offering (ITO), where people buy not only the token but the right to govern a project and actively participate in the community. Even if you only launch a token for fun, it could explode and lead to spin-offs and follow-up projects. With this in mind, people are more attracted to tokens with additional upside potential.

However, this doesn't mean you must give up control. You can leave enough tokens for yourself or your team and set the quorum at a level that helps you maintain significant influence over important decisions.

You can also connect any dApp via DeXe's Wallet Connect function. For example, you can connect to various DEXs and perform token swaps directly from your treasury. Similarly, you can add liquidity to your token pairs from your treasury. Your treasury can even act as a wallet connected to any outside protocol.

Consider the human resources you can command. For instance, if you identify experts in tokenomics, design, governance, security, etc., invite them as a subDAO of experts to participate in governance and oversee their areas of expertise. The credibility that actively involved experts bring to a project is invaluable.

Time to Act

Now that you understand how DeXe works and the impact it can have on your token launch, it's time to take action. Launch your token on DeXe and watch it grow into a sustainable community with secondary opportunities.

Start here: dexe.io

For detailed instructions on launching your token on DeXe, read the documentation at https://docs.dexe.io

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